Suparoek founded Archibald’s shoes when he was studying at Chulalongkorn Business School for his Bachelor Degree. Archibald ' s Shoes business was a hit and his products have been featured in various publications and magazines like Monocle magazines, Bangkok Post, and other online media. Archibald ' s shoes, as a business and brand, has shown a promising opportunity of a greater success Suparoek aims to expand his business and continue to build his brand to become the leading leather shoes brand in Thailand.